Volunteer · Remote · UK-based · ~5–8 hrs/week

About New Leaf Fertility Partners

At New Leaf Fertility Partners, we believe every path to parenthood deserves care, compassion, and clarity. Based in Ghana, we provide full-service IVF and surrogacy support — guiding intended parents through every step of their journey with expert coordination, emotional support, and personalised guidance.

We work to make the path to parenthood clear, safe, and achievable for individuals and families from all backgrounds, whether they are exploring IVF treatment, gestational surrogacy, or both. From initial consultation through to matching, legal guidance, and birth support, we handle the complexities so our clients can focus on what matters most.

Committed to international standards of care, privacy, and ethical practice, New Leaf is a small and dedicated team that puts families first — and we are growing. These volunteer roles are an opportunity to contribute meaningfully to that mission and to be part of something that makes a real difference in people's lives.

Role overview

The Digital Marketing Assistant supports New Leaf Fertility Partners in growing its online presence and reaching individuals and families who may benefit from fertility education, IVF support, or surrogacy guidance. The role focuses on helping New Leaf be visible, credible, and approachable in the digital spaces where people search for answers to deeply personal questions.

This is a practical, campaign-focused role that sits within our wider communications effort. It does not involve client interaction or medical content creation, but instead supports the channels and platforms that help people find us at the right moment.

Key responsibilities

Search and discoverability

• Support SEO efforts including keyword research relevant to fertility, IVF and surrogacy topics
• Help ensure New Leaf's website content is well-structured and findable
• Monitor website performance using Google Analytics and flag opportunities

Campaigns and email

• Assist in planning and sending email campaigns to our community and contacts
• Help manage paid and organic activity across Google and Meta platforms
• Track campaign performance and produce simple, clear reports for the team

Coordination

• Work alongside the content team to ensure messaging is consistent and sensitive